Qash Labs

AI Sales Automation

AI sales automation that answers every enquiry in minutes

Calls, WhatsApp, website forms and email arrive in one workflow. Each enquiry is answered, qualified, written to your CRM and given a named owner — with follow-up that does not depend on memory.

Book a free 30-minute callSee how the workflow works
One connected enquiry flow

Start here

The commercial problem

Most lost work was never lost to a competitor

It was answered too late, answered by nobody, or answered and then quietly dropped.

Where the journey breaks

  • Missed calls are never called back.
  • WhatsApp conversations stay on one employee's phone.
  • Website forms land in an inbox nobody owns.
  • The same information is collected two or three times.
  • Leads never reach the CRM at all.
  • Nobody is clearly responsible for the opportunity.
  • Quotations and follow-ups are simply forgotten.

Every one of these is paid-for demand that never reaches a conversation.

The service

One connected sales journey

Five stages, from the moment an enquiry arrives to the moment someone is accountable for closing it.

  1. 01

    Capture

    Calls, missed calls, WhatsApp Business, website forms, chatbot and email arrive in one place.

    • Missed-call recovery
    • WhatsApp automation
    • Website and chatbot forms

  2. 02

    Respond

    Every enquiry is acknowledged immediately and the missing information is collected.

    • Immediate acknowledgement
    • WhatsApp chatbot replies
    • Approved answers only

  3. 03

    Qualify

    AI lead qualification applies the same questions to every enquiry, not just the ones someone remembers.

    • Service, location, timing
    • Scope and readiness
    • Consistent lead automation

  4. 04

    Assign

    A record is created or updated and one named person becomes the owner.

    • CRM created or updated
    • Named owner
    • Meeting or call booked

  5. 05

    Follow up

    Reminders fire, overdue actions surface and neglected opportunities escalate.

    • Automated reminders
    • Overdue actions visible
    • Escalation to management

Proof

Systems we have built

Client references where enquiry, workforce and management workflows run in one connected environment — not slideware.

Client Reference

Engelbræt Cleaning

Custom cleaning operations management platform

Employees on the platform
100Employees on the platformApproximate, client-confirmed
Operational areas connected
11Operational areas connectedRecords to management reporting
Operating environment
1Operating environmentReplacing fragmented administration

A connected cleaning-operations platform for a 100-employee cleaning company: planning, time, quality and management control in one system.

Read the full case
Client Reference

DIA Cleaning

Modular operations platform with an AI management layer

A modular operations and management platform connecting workforce, project, financial and management workflows, with an AI layer under human approval.

Read the full case
Qasem Ashraf, CEO & Partner, Qash Labs

Qasem Ashraf

CEO & Partner, Qash Labs

LinkedIn profile

Built and ran a 600-employee service business across roughly 400 buildings in Denmark, and led the public tenders behind it. You speak to him directly — not to a sales team.

Book a 30-minute call with Qasem

Human responsibility remains clear

You stay in control of the commercial decisions

AI may

  • Acknowledge enquiries
  • Answer approved questions
  • Collect required information
  • Apply agreed qualification criteria
  • Update CRM records
  • Book meetings and trigger reminders

Your people decide

  • Final pricing and discounts
  • Contract terms and legal interpretation
  • Credit decisions
  • Sensitive complaints
  • Final commercial qualification
  • Any commitment outside the agreed rules

Success criteria agreed before we build

  • First-response time
  • Missed calls recovered
  • Qualification completion
  • CRM record completeness
  • Opportunities assigned
  • Appointments booked
  • Follow-ups completed
  • Neglected opportunities escalated

Want your enquiry flow mapped, channel by channel?

Book a free 30-minute call

Existing systems

Improve before replacing

CRM automation works on the tools your team already uses. We connect and configure what exists; replacement is recommended only where there is a genuine limitation.

  • Website forms
  • WhatsApp Business
  • Telephone systems
  • Email
  • CRM
  • Calendars
  • Microsoft 365
  • Google Workspace
  • Quotation tools
  • Customer databases

How it connects

  1. 01Your existing channels
  2. 02Automation layer
  3. 03Your CRM and your team

Nothing is ripped out to make the automation work.

Practicalities

What the first workflow actually involves

Where we start
One enquiry channel and one workflow — usually WhatsApp, missed calls or website forms.
Typical time to live
A single focused workflow is normally live within a few weeks once access to the channels and CRM is in place.
What you receive
A mapped enquiry journey, the agreed automation running on real enquiries, and the response and follow-up numbers to judge it by.

Scope, timeline and fee are confirmed in writing before any work starts.

FAQ

Common questions

Usually not. We first assess whether your existing CRM can be connected, configured or extended. Replacement is only recommended when the current platform creates a genuine limitation.

Continue

Where this applies

Related services and evidence

Stop losing enquiries in the gaps

Where does your enquiry and follow-up process break down?

Missed calls, slow WhatsApp replies, disconnected website forms, incomplete CRM records, unclear ownership or forgotten follow-up — tell us which one costs you most and we will assess the first workflow to fix.

Book a free 30-minute callSend a message

hello@qashlabs.com

What happens next

  1. 01Enquiry journey reviewed
  2. 02Fit and first workflow confirmed
  3. 03Scope and next step discussed

Understand the problem. Improve the operation. Automate where it matters.